About Us
The Active Travel Group brings together the finest active travel companies in the UK, specialising in tailor-made human powered holidays across the globe, from skiing and cycling in Europe and North America to hiking and sea kayaking in the Scottish Highlands.
Our team of experts are united by a passion for activity and adventure travel. Run by brilliant people who love the mountains, with first-hand knowledge and experience of the great outdoors, we curate and create incredible holidays and operate them with passion and meticulous attention to detail.
“The mountains are calling
and I must go.”
John Muir
Our Brands
Wilderness England
Wilderness England creates incredible journeys to the wild and magical outdoor spaces across Yorkshire, the Lake District, Northumberland, the Cotswolds and the Peak District. Providing inspiring active experiences, immerse yourself in the unique landscapes, history, culture and wildlife on a Wilderness England adventure.
SKI SOLUTIONS
Britain's original ski travel agency and tailor-made ski tour operator, Ski Solutions has been arranging ski holidays for over 30 years across Europe and North America. The Ski Solutions team are all skiing experts, and their wealth of knowledge and passion for the mountains will ensure you experience a truly memorable ski holiday.
WILDERNESS SCOTLAND
Europe’s No.1 Adventure Travel Company. Wilderness Scotland offers an inspiring range of guided and customised adventure holidays, in the most remote and beautiful regions of Scotland. The Wilderness Scotland team know how to create enriching adventure holidays and know the wild places of Scotland better than anyone.
BSPOKE
The ultimate collection of European cycling holidays. BSpoke's cycling experts can tailor-make your perfect cycling holiday where you can travel at your own pace or in a group of like-minded individuals. A BSpoke Tour is all about being as restful or as adventurous as you desire.
WILDERNESS IRELAND
Specialists in offering a range of adventure holidays, tours and incredible wilderness experiences. Wilderness Ireland take their clients to the most remote and beautiful regions of Ireland, all while staying at the most welcoming accommodations and delivering outstanding customer service.
Cycling for Softies
Cycling for Softies is a luxury cycling tour operator providing gourmet cycling adventures in France and Italy. These are leisurely cycling tours winding through vineyards and staying in high end accommodation where the emphasis is as much on the food and wine as the cycling. Welcome to life in the easy lane...
“I travel not to go anywhere, but to go.
I travel for travel’s sake.
The great affair is to move.”
Robert Louis Stevenson
Our Values
Passion and
expert knowledge
We love activity and adventure travel. It’s in our DNA, and we strive to share this energy and enthusiasm with our clients. Our product experts are second to none. We continually invest in our people to develop their knowledge.
specialists in
adventure traveL
Unparalleled concierge style service is at the heart of everything we do, and with over 30 years of experience in curating, creating and delivering unforgettable active holidays, we really know what we are doing.
Innovative, experiential
and tailor-made
We know that everyone is different. We’re not interested in mass-market off the shelf holidays. Our personalised approach embraces tailor-made and innovative holiday experiences, that stay with our clients for a lifetime.
Financial security
You are in good hands. We are a member of ABTA, giving the benefit of ABTA’s assistance and Code of Conduct. All the package holidays sold are covered by schemes fully protecting monies.
Sustainable Tourism
We are committed to protecting the places we love through responsible travel, directly supporting the environments, communities and economies we visit so they can be enjoyed for generations to come.